Managing the managers on behalf of ownership
Driving accountability and performance across all management functions
Managing the managers on behalf of ownership
Driving accountability and performance across all management functions
About Us
Our Mission
At RPR Associates USA LLC, our mission is to act as a true extension of property ownership—delivering expert asset management and owner’s representation that protects investments, unlocks value, and drives long-term performance. We operate with the mindset of a principal, not a passive overseer, bringing strategic clarity, operational discipline, and market insight to every asset under our care.
We are committed to aligning every action with our clients' objectives, whether that means increasing net income, executing a major capital project, repositioning a property, or preparing for refinance or disposition. Our services are not one-size-fits-all—we tailor our strategies to each property’s unique needs and each client’s vision.
Our work is guided by these core principles:
- Ownership Mentality: We treat each property with the same care, urgency, and diligence we would if it were our own.
- Accountability: We manage third-party teams and stakeholders with full transparency and hold ourselves to the highest performance standards.
- Integrity: We put clients’ interests first, always. Trust and professional ethics are the foundation of our firm.
- Results-Oriented Strategy: We focus on delivering measurable financial outcomes—not just activity, but impact.
Through every market cycle and at every stage of the asset’s lifecycle, RPR Associates stands behind our mission to manage with purpose, lead with expertise, and perform with accountability.
“Our mission is simple: protect the asset, grow its value, and always act like an owner.”
Our Approach
We approach asset management with the precision of a fiduciary and the perspective of an owner. Every decision is guided by data, grounded in experience, and aligned with your investment goals.
We don’t just oversee—we lead. We engage directly with management teams, vendors, and capital partners to drive accountability, improve efficiency, and uncover untapped value. From routine operations to major repositioning or refinance strategies, we operate with full transparency and total alignment with ownership.
Our model is built on three pillars:
- Ownership Mentality: We manage every asset as if it were our own.
- Strategic Oversight: We proactively plan, execute, and adapt to maximize long-term value.
- Clear Communication: We keep stakeholders informed, empowered, and in control of key decisions.
“It’s not about being involved—it’s about being responsible. We take that seriously.”
Our Team
We are a lean, experienced team focused on delivering high-touch, high-impact asset management. Our structure ensures direct access to senior leadership, swift decision-making, and personalized attention on every assignment.
Sam Rosenbaum, CPM®, ACoM®
Founder & Principal
With dual credentials from the Institute of Real Estate Management—Certified Property Manager (CPM®) and Accredited Commercial Manager (ACoM®)—Sam leads the firm with a strong focus on performance, transparency, and owner alignment. His hands-on approach and strategic oversight are at the core of every client engagement.
Trusted Network of Experts
RPR Associates partners with a curated network of experienced professionals—including property managers, architects, engineers, legal counsel, and financial advisors—to deliver comprehensive support tailored to each asset’s needs. This collaborative model allows us to scale efficiently while maintaining focus and control.
“We're not a large team by design—our clients work directly with decision-makers who understand the details and the big picture.”
Our Results
Our results speak for themselves. We deliver measurable, lasting value through disciplined asset oversight, strategic capital planning, and proactive management. Whether optimizing NOI, executing a refinance, or overseeing construction, we focus relentlessly on outcomes that matter to ownership.
Highlights of Our Impact:
- +14% Increase in NOI through lease repositioning and operational streamlining in a 100,000 SF mixed-use portfolio in New York.
- $2.5M Multifamily Renovation delivered on time and under budget, setting the stage for a successful refinance and increased asset valuation.
- $7M Refinance secured on a commercial asset after strategic CapEx investments and management restructuring.
- 95% Occupancy achieved within 6 months of taking over third-party oversight and tenant coordination on a struggling property.
- Consistent Returns within or above target benchmarks for clients across both stabilized and transitional assets.
Our track record is built on clear strategy, operational rigor, and a hands-on approach that keeps ownership interests front and center.
“We don’t chase volume—we focus on value. Every property is an opportunity to outperform expectations.”